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THE MISSING INGREDIENT

Creating opportunities with a local nonprofit using communication design and ABCD method approach to build community to support underserved children in Bronx

OVERVIEW

For my 15-month long Master's thesis project at SVA, I worked with a team of nutritionists and community members with one of the NYC’s largest food pantry called NY Common Pantry to support their work to address food insecurity in South Bronx. Using communication design and ABCD (Asset Based Community Development) Approach, I worked with the team to tackle these complex challenges in the peek of pandemic through neighborhood collaborations to build health equity for high need individuals and families in New York City. 

WHEN

2021

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DURATION

15 months

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ROLE

User Research

Design Strategy

Systems thinking

Graphic Design

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LINK

The Community

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LOCATION

New York City

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CLIENT

New York Common Pantry

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CHALLENGE

How might we address both the collective challenges that participants are facing in addition to the strengthening the program through community collaboration to continue learning and leading in healthy choices for the community?

SOLUTION

We discovered the lack of awareness about the program in the neighborhood and gaps of in effective communication with the community by the pantry. Based on our findings, we concluded on building digital toolkits, bringing the community online and strategy to collaborate with neighborhood organization to expand the reach.

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The data strongly shows that childhood obesity isn't just a public health issue, but a social justice issue too

Data Source: Department of Health & Hygiene

IMPACT AND OUTCOME

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ONLINE COMMUNITY

A facebook group moderated and facilitated by nutrition educators connecting directly with community members 

Digital Toolkits & Templates

We co-designed email templates, newsletters, digital flyers about the farm share program that can be used by the team for effective communication

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BUILDING CAPACITY 

Train the trainers model to build content as per the needs of the community

NEIGHBORHOOD COLLABORATION& STRATEGY

Building wrap around support service by collaborating with neighborhood organizations to build nutrition security

OUTDOOR REACH AND COLLABORATION WITH A CHARTER SCHOOL SERVING 75 UNDERSERVED CHILDREN IN BRONX, NEW YORK

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CURATED ZOOM WORKSHOPS

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COLLABORATION WITH MONTERSSORI SCHOOL
PROCESS BREAKDOWN
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Field Visit & Community Assessment
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Service & Communication Assessment
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OUR MODEL OF CHANGE
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PROTOTYPING & IDEATION

This was the first time ever that New York Common Pantry was able to see how the participants are using the farm share produce and get to know the preferences of the community

OUTCOMES & FEEDBACK

Towards the end, the team at NYCP learnt the power of visuals and communication to interact with their community

FROM

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THIS

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“I am really looking forward to continuing to allow this group to grow, folding in physical activity and continued group learning for future program iterations. The attention to detail and addressing the specific needs of the community for continuing to improve healthy behaviors is both new to our program offerings but also approachable with its human centered design model”

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Ora Kemp, 

Director of Nutrition, 

New York Common Pantry

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